McFavela

Filed under:English, Incubators, Urbanism — posted by Merten Nefs on March 5, 2009 @ 7:51 pm

In the periphery of São Paulo a new fast-food chain is expanding. The ironically named McFavela started up in shantytown Bairro das Pimentas, soon opened a second franchise in favela Pantanal and is looking for new locations. The funny name as well as the affordable and decent food make the concept a success. For how long, nobody knows. An earlier snack bar with the name Mec Favela in one of the biggest shantytowns of São Paulo, Heliópolis, had to change its name after receiving a quite threatening letter from the original American fast-food company.

Read more:
http://noticias.uol.com.br/cotidiano/2009/02/16/ult5772u2947.jhtm

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image: voids of São Paulo